This career cluster prepares learners for careers in planning, managing and performing marketing activities to reach organizational objectives.

According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing, promotions, public relations and sales managers hold more than 700,000 jobs. Over 300,000 high-paying management positions are likely to be available over the next decade. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree or computer skills will be sought for managerial positions in sales, logistics, management information systems, marketing and e-marketing.

Marketing Management Program of Study--Introduction To Business & Marketing, Marketing I, Marketing II, Retail Operations

DECA

Mission Statement
Tennessee DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

Guiding Principles
Tennessee DECA encourages members to prepare for college and careers by providing co-curricular programs that (1) integrate into the classroom, (2) apply learning in the context of business, (3) connect to business and the community, and (4) promote competition. 

Tennessee DECA prepares members to be academically prepared, community oriented, professionally responsible, and experienced leaders. 

Values

1. Competence
2. Innovation
3. Integrity
4. Teamwork